It’s difficult to select a content partner. There are hundreds of agencies out there that claim to be able to expand your pipeline. Some write in-depth pieces of thought. Some pursue search traffic. Others shoot videos, do reports or press stories. They’re not identical, and if they’re not a good match, they can cost a year’s-worth of budget.
This guide has 12 of the best B2B content marketing agencies in the USA sorted by the types of businesses they are best suited for. We analyzed the public company profiles, agency websites and review and comparison sites. If there is some information that doesn’t agree with each other, like the number of players on the team or the founding year, we will indicate it.
This is not an exhaustive list; use this article to start you off. Read the quick picks, look at the table, and then select an agency to meet your goals and budget. Before entering into a contract, check the current team rates and prices on each agency’s site.
Quick Picks: Which Agency Fits Which Need?
For deep, expert articles, if you’re selling software, then you need to begin with Animalz. If you want to increase the number of visitors that convert, you can consider Grow and Convert, Omniscient Digital or Siege Media. Looking for a lot more articles but on a “modest” budget? Codeless, Brafton are volume built.
If you are looking for stories, videos or brand work that is design-oriented, Column Five fits the bill. Fractl provides brands a way to get press coverage and links. TopRank Marketing is perfect for large companies with the need for content using influencers and experts. Ironpaper is a good solution for long sales cycles and ABM.
Best for foundation is if you already have content and no one is reading it – it is about getting content out there. For large brands, looking for software and a freelance network, there are brands like Contently.
How We Chose These Agencies
- Refine the focus, not only consumer brands, on B2B clients.
- Named clients, case studies or awards (public proof)
- Ensure that the public profiles contain information about founding date, location, and team size.Include details about founding date, location, and team size on public profiles.
- Prices in response to agency and/or third party reviews
- A combination of Business Models: SaaS, Enterprise, Mid-market and Complex sales.
- Currently active in 2026, and new sites and listings available,
- Honest limitations: we acknowledge that each agency may not fit in these limits.
B2B Content Marketing Agencies Compared (Table)
| Name | Founded In | Services | Best For |
| Animalz | 2015 | Thought leadership, SEO, AEO | SaaS brands wanting expert articles |
| Siege Media | 2012 | SEO, content, digital PR | Mid-market and enterprise SEO growth |
| Column Five | 2009 | Brand, content, video, design | SaaS brands needing story and visuals |
| Omniscient Digital | 2019 | SEO, GEO, content, PR | Funded software firms |
| Grow and Convert | 2015 | SEO and GEO content | Sign-up focused SaaS content |
| Codeless | 2014 | High-volume SEO content | SaaS brands needing scale |
| Brafton | 2008 | Content, video, SEO, social | Brands wanting one full-service team |
| TopRank Marketing | 2001 | Content, SEO, influencer | Enterprise and mid-market brands |
| Ironpaper | 2002 | ABM, demand gen, content, web | Complex, long sales cycles |
| Fractl | 2012 | Data stories, digital PR, SEO | Brands wanting links and press |
| Foundation | 2014 | Content, distribution, GEO, Reddit | Teams needing content reach |
| Contently | 2010 | Platform, strategy, creator network | Large enterprise teams |
12 Best B2B Content Marketing Agencies in the USA
1. Animalz
| Best for | SaaS and tech brands that want expert thought leadership |
| HQ and US offices | New York, NY |
| Founded / team size | 2015 |
| Industries | B2B SaaS, tech, venture-backed firms |
| Named public clients | Google, Atlassian, Intercom, Amplitude, Airtable, Segment, Zendesk |
| Pricing signal | Not published; third-party sites report about 8,000–30,000 a month |
| Where it may not fit | Small budgets, link building, or technical SEO fixes |
| Website | https://animalz.co |
Animalz started in New York City, in 2015 and is now a fully remote team. It creates in-depth, well researched articles for software, tech and venture-backed companies. It constructs fewer, but more powerful posts, and establishes trust over time rather than lots of short posts. It is involved in thought leadership, SEO and answer engine optimization.
The agency was founded by Walter Chen, and a comparison site says that Ty Magnin is the CEO. Some clients listed in the public sources are such as Google, Atlassian, Intercom, Amplitude and Airtable. No prices are available. Typical annual contracts (or longer) are in the range of reviews reporting retainers from $8,000 to $30,000 per month.
Services
- Thought leadership content
- SEO and AEO
- Content strategy
- Demand-gen campaigns
2. Siege Media
| Best for | Brands that want SEO content with links at scale |
| HQ and US offices | San Diego, CA |
| Founded / team size | 2012 / roughly 100–110 people |
| Industries | SaaS, fintech, e-commerce |
| Named public clients | Zendesk, Zapier, Instacart, HubSpot, Asana (per a comparison site) |
| Pricing signal | Retainers; reviews say about 8,000–20,000 a month, PR scoped extra |
| Where it may not fit | Very small budgets |
| Website | https://www.siegemedia.com |
Founded by Ross Hudgens in 2012, Siege Media is one of the organic growth agencies. Based in San Diego, with offices in Austin and New York and all staff are remote. It involves all facets of SEO, content marketing, PR and graphic design in the development of growing brands.
It is a software company that has been named SaaS, fintech and e-commerce as its key industries. A comparison site says that Zendesk has clients such as Zapier, Instacart, HubSpot and Asana. The team consists of around 100 people and LinkedIn claims to be on the Inc. 5000 list six times. Retainers are estimated to be $8,000-$20,000 per month, and PR is a separate cost.
Services
- SEO and GEO strategy
- Content marketing
- Digital PR
- Graphic design
3. Column Five
| Best for | SaaS brands that need story, design, and video |
| HQ and US offices | Newport Beach, CA |
| Founded / team size | 2009 |
| Industries | SaaS, B2B tech, financial services, higher education |
| Named public clients | SAP, Microsoft |
| Pricing signal | Review sites suggest about 10,000–20,000 a month |
| Where it may not fit | Teams wanting only cheap, fast blog posts |
| Website | https://www.columnfivemedia.com |
Column Five was established in 2009 in Orange County, California by Ross Crooks, Josh Ritchie and Jason Lankow. It began with infographics, and evolved into a B2B agency, focused on brand and content marketing, predominantly for SaaS businesses. It currently operates from Newport Beach, and employs approximately 34.
It offers services in the areas of brand strategy, content creation, data visualization, video and podcasts. It was a winner of two Content Marketing Institute awards with its “Searching for Salai” podcast in 2019 for its work with SAP. It has also had the opportunity to collaborate with Microsoft. Review sites indicate that the monthly budget is around $10,000 – $20,000. It’s ideal for brands looking for a powerful design with a strong story.
Services
- Brand strategy
- Content creation
- Data visualization
- Video and podcasts
4. Omniscient Digital
| Best for | Funded B2B software firms wanting SEO and AI-search growth |
| HQ and US offices | Austin, TX; New York, NY |
| Founded / team size | 2019 / 11–50 people |
| Industries | B2B software, SaaS |
| Named public clients | Jasper, Smartling, Convert, Eppo (Datadog) |
| Pricing signal | Full-service from about $10,000 a month |
| Where it may not fit | Early startups without product-market fit |
| Website | https://beomniscient.com |
Based in Austin, Texas, with a New York office, Omniscient Digital is an organic growth agency, which was established in 2019. It was begun by Alex Birkett, David Ly Khim and Allie Decker, who are all former in-house marketers. Previously they’ve worked at HubSpot, Workato, Shopify and People.ai, before starting the agency in the first place.
The team is responsible for the SEO, GEO, content production as well as digital PR for B2B Software companies. It generates reporting for the client to be able to tie content to the pipeline. Several case studies, such as Convert, Jasper and Smartling have been published. The cost of full-service work is about $10,000 per month. The agency is best suited to the funded firms who are willing to come up with a six to twelve-month plan.
Services
- SEO and GEO
- Content production
- Digital PR
- Organic growth reporting
5. Grow and Convert
| Best for | SaaS brands that care about trials and sign-ups |
| HQ and US offices | San Francisco |
| Founded / team size | 2015 |
| Industries | B2B SaaS, tech, startups and scale-ups |
| Named public clients | Leadfeeder |
| Pricing signal | Packages at about $10,000, $15,000 and $25,000 a month |
| Where it may not fit | Budgets under five figures a month; limited client slots |
| Website | https://www.growandconvert.com |
In 2015, Benji Hyam and Devesh Khanal met in San Francisco, at a marketing dinner. They agreed that most content programs were not customers and so they ended up purchasing a domain that week, and began to publish. Today Grow and Convert is a content marketing, SEO and GEO agency with approximately 20 writers and strategists around the globe both in the US and in Europe.
The agency claims they’ve teamed up with more than 100 clients in the past decade. No middle project managers, clients directly communicate with the strategists. It’s focused on bottom-of-the-funnel articles, and not traffic. This was the fourth client that Leadfeeder had. Packages are reported at about $10,000, $15,000, and $25,000 a month.
Services
- Conversion-focused SEO content
- GEO content
- Keyword research
- Editorial systems
6. Codeless
| Best for | SaaS brands that need lots of quality articles |
| HQ and US offices | Lone Tree, CO |
| Founded / team size | 2014 / about 44 people |
| Industries | B2B SaaS, tech, finance |
| Named public clients | ActiveCampaign, Monday.com, Miro |
| Pricing signal | Reports range from about $4,000 to $15,000+ a month; some require six-month terms |
| Where it may not fit | Brands wanting only a few deep thought pieces |
| Website | https://codeless.io |
Codeless is a Lone Tree, CO-based content agency of approximately 44 people. According to LinkedIn, 2014 was the year that LinkedIn was founded; meanwhile, Clutch claims it was founded in 2016. It aids B2B SaaS companies to increase content production from few articles per month to hundreds, via their system they call the Content Engine.
According to its website, it has hundreds of pieces to be made every month, and its work has been featured in The New York Times and Business Insider. The comparison site lists ActiveCampaign, Monday.com and Miro as their clients. Pricing sources vary, from about $4,000 to $15,000 a month. Some contracts require six month periods and be sure to seek a written quote.
Services
- SEO content at scale
- Content audits
- Editorial operations
- Digital PR
7. Brafton
| Best for | Brands wanting one team for writing, video, and design |
| HQ and US offices | Boston, MA; Chicago, IL; San Francisco, CA |
| Founded / team size | 2008 / about 165–170 people |
| Industries | B2B and B2C, including law, real estate, telecom |
| Named public clients | Few named publicly; older profiles say 700+ customers |
| Pricing signal | A review site puts it near 6,000–15,000 a month |
| Where it may not fit | Brands wanting a tiny boutique feel |
| Website | https://www.brafton.com |
Tom Agnew and William Bracken founded Brafton in 2008, and it has since expanded to include a full-service content marketing agency. Agnew is the CEO. It has offices in Boston, San Francisco, London and Sydney and its headquarters are located in Boston. There are approximately 165-170 employees listed which makes it one of the larger teams on the list.
Brafton provides blog posts, white papers, infographics, videos and email content, and also has its own content platform. It caters to B2B as well as B2C brands, such as the law, real estate and telecom sectors. According to an older Inc. profile, it catered to more than 700 customers. A review site estimates the cost of this at approximately $6,000–$15,000 per month.
Services
- Blog and white papers
- Video and infographics
- SEO and social
- Content platform
8. TopRank Marketing
| Best for | Enterprise and mid-market brands wanting influencer-led content |
| HQ and US offices | Minneapolis, MN |
| Founded / team size | 2001 |
| Industries | B2B tech, software, enterprise |
| Named public clients | LinkedIn, SAP, Dell, Oracle, Adobe, 3M |
| Pricing signal | Not published; expect enterprise-level budgets |
| Where it may not fit | Small startups with tight budgets |
| Website | https://www.toprankmarketing.com |
TopRank Marketing is a Minneapolis Minnesota b2b agency. According to most sources, it was started in 2001, but one review states that it was started in 2003. It was co-founded by and has been headed by Lee Odden for 18 years. Later he purchased 100% of the agency and returned as CEO and chairman.
The agency is a combination of content, SEO and GEO, thought-leadership and influencer marketing. In 2020 it published the first B2B influencer marketing report. According to public sources, LinkedIn, SAP, Dell, Oracle, Adobe and 3M are clients. There is no published price – you’ll need to budget at the enterprise level and have a long term plan in mind.
Services
- B2B influencer marketing
- Content and thought leadership
- SEO and GEO
- Research reports
9. Ironpaper
| Best for | Complex B2B sales with long buying cycles |
| HQ and US offices | New York, NY; Charlotte, NC |
| Founded / team size | 2002 / about 70 people, US-based |
| Industries | B2B services, SaaS, energy, enterprise |
| Named public clients | Not clearly listed in sources checked |
| Pricing signal | Clutch lists $25,000+ minimum projects and 200–300 hourly |
| Where it may not fit | Teams wanting only blog writing |
| Website | https://www.ironpaper.com |
Based in New York City, with a Charlotte, North Carolina office, Ironpaper is a B2B growth agency. It was started in 2002 or 2003 by Jonathan Franchell. The team is composed of approximately 70 people, all of which are based in the United States and are working full time, according to its site.
It will include account-based marketing, demand generation, B2B content marketing, sales enablement and web design. It’s a broad range that works well for businesses with lengthy sales cycles. According to Clutch, the minimum size for a project is $25,000 and the price for each hour is $200 to $300. I didn’t find any sources that listed public clients, so please request references prior to signing.
Services
- Account-based marketing
- Demand generation
- B2B content strategy
- Sales enablement
10. Fractl
| Best for | Brands wanting press coverage, links, and AI visibility |
| HQ and US offices | Delray Beach, FL |
| Founded / team size | 2012 / about 50–99 people |
| Industries | Ecommerce, health, finance, tech |
| Named public clients | Porch, ADT, DirecTV, Paychex |
| Pricing signal | Clutch shows $5,000+ minimum; DesignRush shows 10,000–25,000 |
| Where it may not fit | Brands wanting only product-focused blog posts |
| Website | https://www.frac.tl |
Founded in 2012 by Nick Santillo, Kristin Tynski, Daniel Tynski and Brandi Santillo, Fractl is based in Delray Beach, Florida. It’s a combination of data journalism, digital PR and content strategy. Its objective is to gain exposure in well-known news outlets, which in turn have the potential to boost search rankings and exposure in AI-generated answers.
The number of employees listed are in the range of 50 to 99 and the clients are mostly midmarket and enterprise. Some of the public clients are Porch, ADT, DirecTV, and Paychex. For Clutch, it’s at least $5,000 while DesignRush is in the $10,000 to $25,000 range. It’s suitable for brands who are looking for links and press beyond plain blog posts.
Services
- Data journalism
- Digital PR
- Content development
- Organic search strategy
11. Foundation
| Best for | Teams with good content that needs more reach |
| HQ and US offices | Halifax/Dartmouth, Nova Scotia |
| Founded / team size | 2014 / 11–200 depending on the listing |
| Industries | B2B tech, SaaS, higher education |
| Named public clients | Canva, Procore |
| Pricing signal | A review site suggests about 10,000–20,000 a month |
| Where it may not fit | Buyers who want a US headquarters |
| Website | https://foundationinc.co |
Ross Simmonds is the founder of Foundation, which was started in 2014. It operates from its main offices in Halifax and Dartmouth, Nova Scotia but has an office in the United States in Philadelphia, and has numerous American clients. It claims to be a B2B tech and Saas AI visibility and content marketing agency.
It’s a great asset in distribution, so it does assist the good content get to the correct readers. The content marketing, search strategy, Reddit work and GEO are among the services offered. The clients are Canva and Procore. The number of teams listed varies from 11 to 200. One review site suggests about $10,000 to $20,000 a month. Pick it when your articles are in existence but aren’t read by many people.
Services
- Content distribution
- Reddit strategy
- GEO and search
- Content marketing
12. Contently
| Best for | Large brands wanting software plus a creator network |
| HQ and US offices | New York, NY |
| Founded / team size | 2010 |
| Industries | Enterprise brands across sectors |
| Named public clients | Not clearly listed in sources checked |
| Pricing signal | Software Advice lists plans from about $2,000 a month |
| Where it may not fit | Small teams wanting a boutique agency feel |
| Website | https://contently.com |
Contently is an online content marketing company as well as an internet solution company. It was started by Shane Snow, Joe Coleman and Dave Goldberg in 2010 or 2011. It’s traditionally been thought to be in New York City, but according to PitchBook, it’s located in Austin. According to Crunchbase it was purchased by ESW Capital.
According to its LinkedIn page, it provides pro strategy, a content platform and a network of 160,000 plus freelancers. It also claims it is G2’s top-ranked in Enterprise Content Creation for nine consecutive years. Plans from approximately $2,000 per month are listed by Software Advice. It’s ideal for large teams who desire software and creators together. Please check for current terms in the details of each listing.
Services
- Content marketing platform
- Content strategy
- Freelance creator network
- Multimedia content
What Does a B2B Content Marketing Agency Actually Do?
A content agency decides what content to make, creates it and disseminates it so that business buyers can select you. It can be blog posts, white papers, case studies, reports, podcasts, videos and email. Good ones begin with research: What do they search, who does, and what questions do they ask?
Then comes production. The pieces are written, edited, designed and optimized for SEO by writers, editors, designers and SEO specialists. Many agencies also promote via search, social media, email, press or communities as content that nobody sees, doesn’t mean any leads.
Last but not least, an agency should measure. The top B2B content marketing agencies in the USA have to report on traffic, leads, pipeline, and so much more, rather than just page views. They modify the plan monthly according to the circumstances.
Where B2B Content Agencies in the USA Are Based
- New York: Animalz, Ironpaper, Contently:
- May be no longer available.California: Sieges Media (San Diego); Column Five (Newport Beach)
- New Jersey: New Jersey Press (New Brunswick)
- Massachusetts: Brafton (Boston)
- This booklet is designed to be useful to you.This booklet is intended to help you.
- Colorado: Codeless (Lone Tree)
- Georgia: Blankenship (Athens)
- Distributed teams: Animalz, Siege Media, Omniscient and Grow and Convert are among the companies that use the approach of remote first.
- Canada has an US office, Foundation.
- When it comes to fit, location is not as important as when it comes to most of the work is done online.
Agency Types: Specialist vs Full-Service vs Boutique vs Freelance Network
| Type | Strength | Weakness | Examples |
| Specialist | Deep skill in one area, such as SEO or thought leadership | Narrow scope | Animalz, Grow and Convert, Fractl |
| Full-service | Many services under one roof | Can feel less personal | Brafton, Ironpaper, TopRank Marketing |
| Boutique | Small team, senior attention | Limited capacity and client slots | Omniscient Digital, Grow and Convert |
| Freelance network | Flexible, wide pool of writers | Quality depends on management | Contently |
How Much Do B2B Content Marketing Agencies Charge?
Each price signal below is from a review site or agency page, across the 12 B2B Content Marketing Agencies in the USA on this list.
- The monthly amounts of the majority of agency retainers with B2B clients are in the range of approximately $5,000 to $15,000.
- Once you get into premium thought-leadership, it can cost $20,000 to $30,000 per month.
- Enterprise programs can go past $50,000 a month
- Some agencies require a minimum amount of the project to be at least $5,000 or $25,000.
- Typically, either annual or six-month contracts are used.
- Additional costs for PR, video and design are possible.
- Look out for hidden costs, try to get a written scope and quote from many agencies
- The cheaper does not necessarily mean the better, you should see what you are getting for each month.
How to Choose: A 10-Point Scorecard
Give each agency a score of 1-5 on each of these criteria. The following are ways in which you can fairly compare B2B Content Marketing Agencies in the USA.
- Industry experience: Do they have experience in industry similar to yours?
- In the case of proof, do they display names of clients and real-life case studies?
- Who is the writer of your content and what is his/her background?
- Strategy: Do they study your customers prior to composing?
- SEO and AI search: Are there any limitations on traditional search, as well as AI search?
- Distribution–how the content will be presented to readers?
- Are they able to report on their content to leads and pipeline?
- Fit budget: Do the budget line up with your objectives?
- Contract terms: What is the duration of the lock-in, do you have the option to get out?
- Communication: Will you directly communicate with the strategist?
Red Flags When Hiring a Content Agency
- The Guaranteed 1 promises are all too common.The fast, guaranteed rankings are also a common occurrence.
- No name client or case studies
- Avoids going too far with volume and compromising quality.
- Vague reports – reports that display only traffic.
- Anyone who does not know about your product.A writer that has no knowledge of your product.
- Indefinite terms of contract without any exit clause.
- You don’t have an owner for your account.
- Not taking part in sample work
- One-size-fits-all packages
- An excessive number of AI-generated texts that have not been edited.
How to Measure B2B Content Results
With good measurement, all of the B2B Content Marketing Agencies in the USA will be on their toes. Monitor and record these numbers every month.
- The research and results are divided into two sections: Organic traffic and keyword rankings.
- Content leads, demo requests and trial signups are generated from content.
- Content expenses on pipelines and revenue for content.
- The number of visits spent on a website and how many times people return to the site.
- Since they are links and press mentions, no credit is given for such mentions.
- The Conference is focused on “Visibility in AI search answers.
- The rates of various channels in comparison to cost per lead.Comparing cost per lead to other channels
- Input from the sales team about the quality of the leads.
- Examine performance on a quarterly basis (not weekly)
In-House vs Agency vs Hybrid
| Option | Best When | Main Benefit | Main Risk |
| In-house | You have steady budget and deep product knowledge | Full control and brand voice | Slow hiring, higher fixed cost |
| Agency | You need to start fast or add skills | Speed and a ready team | Learning curve on your product |
| Hybrid | You want strategy in-house and writing outside | Balance of control and capacity | Needs clear roles and handoffs |
Conclusion
It hinges on your objective whether the right agency will be for your purpose. Animalz has a knack for providing authoritative articles. Siege Media, Omniscient Digital and Grow and Convert are all about increasing search growth. It’s not just that Codeless and Brafton produce at scale, it’s the fact that they do. Each of the five companies (Column Five, Fractl, TopRank Marketing, Ironpaper, Foundation and Contently) is filling a distinct void.
Avoid going with the name of a particular brand. Review the team, contract and reporting of results. Request some samples and consult with a previous client. The fit can be tested in a few months of a short pilot to determine if it’s real or not.
USA’s top B2B Content Marketing Agencies is gaining the trust of the numbers and plans. Check a scorecard, make sure to check at least three agencies and verify all pricing and information from their websites. Take a minute to take care of it; save a dollar for later.
FAQs
Let’s start by answering the first question, what is a B2B content marketing agency?
It’s a corporation that specializes in creating, designing and marketing content for other business-to-business sellers. Articles, reports, videos and e-mail, all of which are geared towards establishing trust and leads.
So, what is the cost of a B2B content marketing agency?
Most charge about $5,000 to $15,000 a month. Premium agencies can charge $20,000 to $30,000 or more. Some set minimum projects of $5,000 to $25,000. Please request a written estimate.
What will be the best B2B content marketing company in the USA?
The best is always a matter of point of view. Animalz is for thought leadership, Siege Media is for SEO at scale and Grow and Convert is for sign-ups. The most important thing to remember is that the one that suits your objectives, budget and sales process.
What are the special agencies that are dedicated to B2B SaaS content?
Animalz, Grow and Convert, Omniscient Digital, Codeless, Column Five and Siege Media have significant software companies among their clientele. Saas and tech brands are among the other clients of Foundation.
Which option should I go for: Retainer or project based?
If you’re looking for consistent production and continued growth, select a retainer. Select a project when you require a report to be generated, you wish to run a campaign or a test run. There are many teams that begin with a project and progress to a retainer.
How long will it take to start seeing results with all the B2B content?
Early gains can be expected in 3-6 months and the pipeline can be expected to have a clear effect in 6-12 months. B2B buying processes are lengthy and thus take some time to yield results. Beware of any quick results.
Should I use an agency or is it better to have an in-house team?
Use an agency if you need speed, skills, or get a head-start. Constructing in-house in case you have a constant budget and wish tight control. A hybrid team consists of those who have their own strategy and those who write outside, and is suitable for many teams.
How can I check agencies’ results?
Request examples of past projects, and then call two clients that you can connect with. See reviews from sites such as Clutch and G2. Inquire about their methods of measuring results and if there is a link between number and leads/revenue, not just traffic.
But how many content marketing agencies that specialize in B2B content are there in the United States?
There are no reliable figures of the number of people affected. There are hundreds listed in Directories and this is constantly updated. That’s why it’s important to have a score card, instead of a long list.
